Top Beauty Retail Apps on iOS in Central America: Q1 2025

In the first quarter of 2025, the top beauty retail applications on iOS in Central America exhibited varied performance metrics. Here's a detailed look at each app's trends in downloads and active users, based on data from Sensor Tower.

Sephora: Compra en Línea maintained a strong presence with weekly downloads starting at approximately 11K at the beginning of January and fluctuating throughout the quarter, peaking again at 11K by the end of March. The app's weekly active users began at 108K, saw a dip mid-quarter, and rebounded to around 61K by the end of March.

Bath and Body Works México experienced modest download numbers, beginning the quarter with 1.1K downloads and ending with 327. Despite the fluctuations in downloads, weekly active users remained relatively stable, starting at 53K and closing the quarter around the same mark.

Terramar Brands showed consistent download numbers, starting with 563 and peaking at 1K in early March. Although active user data isn't available, the steady download trend suggests a consistent user interest.

OLIVEYOUNG GLOBAL had a varied download performance, with a high of 1.4K in early January and a low of 213 towards the end of March. Active users showed a similar pattern, peaking at 2.7K in January and ending the quarter around 1.7K.

Lastly, ISDIN México started with minimal download numbers but saw a significant increase in February, reaching over 1K before stabilizing around 650 by the end of the quarter. Active user data isn't available, but the download trend indicates a growing user base.

For more detailed insights and data on these applications, visit Sensor Tower's website.